Before viewing this film, I never really thought about how many businesses use Helvetica as their prominent font, but now I notice so many signs that use this font. I thought it was interesting that they have the original metal printing alphabet (i don't know what exactly it is called) in that warehouse. It made it seem even more sacred and venerable.
Normally when you think about a documentary dedicated solely on a type font, you might think that it could be potentially uninteresting, but Gary Hustwit did a wonderful job making Helvetica engaging. I worked on the yearbook in high school for a few years and I've always been interested in new fonts, I'm often exploring dafont.com and looking at all of their different fonts. But the thing that I love about Helvetica is how timeless it is. Massimo Vignelli said this during his interview and I completely agree- Helvetica will always be in style, and you really can say whatever you feel in this font (he was way more eloquent, that was my horrible paraphrasing)







